Moonbite

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client
HIT – Holon Institute of Technology
year
2025
Context
Academic Project
tools
Adobe Illustrator · Adobe Photoshop · Procreate · AI Tools
overview

Moonbite is a conceptual late-night dessert brand that transforms ordering dessert into a theatrical experience. Inspired by iconic fairytale villains, the brand combines food, storytelling and character-driven design to create a mysterious nocturnal world built around temptation and guilty pleasure.

approach

The visual identity was developed around the tension between elegance and danger, using dark fairytale imagery, expressive characters and a sensual visual language. Each character became part of the brand experience, turning the act of ordering dessert into an unexpected encounter that feels personal, theatrical and slightly forbidden.

Deliverables
Brand Identity
Art Direction
Illustration
Character Design
Packaging

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